My strategy for website and UX content is to find the right balance between usefulness, accessibility, and marketing appeal.

Impactful Digital Experiences

As the Writer & Communications Specialist at Chapman University, I created website experiences that inform people about the school’s awesome STEM programs, help prospective students picture themselves at Chapman, and provide useful resources for existing students.

I organized photo shoots, wrote in-depth articles, interviewed stakeholders to gather insight, and, finally, showcased it all on intuitive webpages like this one for the Keck Center for Science and Engineering.

To help potential students imagine themselves at Chapman and inspire current students, I worked hard to write in-depth narrative content like the examples below. I was continually blown away by these students’ tenacity and ambition.

Freelance Work

As a freelance writer, I’ve written about sustainability, music, youth subcultures, and more. I carefully research the tone, audience, and style of each publication and use that insight to shape my work.